Published by: Neural Mates

Created: 2022-09-01

Everything You Need to Know About Mission Statements and How to Write an Effective One

Most businesses have a mission statement, but what exactly is a mission statement, and why do you need one? In this article, we'll discuss what a mission statement is, what it should include, and how to write a compelling one.

What Is a Mission Statement?

A company's mission statement is a brief description of what the company does, its values, and how it plans to achieve its goals. The statement should be no more than a few sentences long and should be clear, concise, and easy to understand. A mission statement can be a helpful tool in guiding a company's decision-making and can be used to communicate the company's purpose to employees, customers, and other stakeholders.

A mission statement is not a vision statement, which describes what you want your business to become. Instead, a mission statement focuses on what your company does now, not what it will do in the future. A mission statement is also different from a slogan, a catchy phrase that sums up your business.

Your mission statement should be specific enough that you can measure whether you are achieving your mission.

The Power of a Mission Statement

A mission statement is an essential part of your branding. It is one of the first things people will see when they look up your business, and it should give them a clear idea of what your company does.

Because mission statements define the purpose, tone, and approach of an organization or publication, a well-written statement will, in turn, help shape your company's house style guide.

A mission statement can be a powerful tool to help with your decision-making process. It can help you attract customers and employees who share your values. If you don't have a mission statement, now is the time to create one. It's never too late to start living your mission.

5 Inspirational Mission Statements to Help You Create Your Own

Having a mission statement is something that most businesses do since it provides a road map for your company's future. However, sometimes it can be challenging to find the right words that accurately describe what you do and why you do it.

Here are 5 examples of mission statements that can help you craft your own or inspire you to create a mission statement different from any other.

1. "Our coffee shop is where people can come to relax, socialize, and enjoy a great cup of coffee. We aspire to provide an inviting and comfortable atmosphere, friendly service, and quality coffee and food at reasonable prices. Our goal is to be the coffee shop of choice for our community, where people can come to gather, connect, and share."

2. "Our mission is to be the best at what we do and always to put our customers first to provide the best possible experience and offer them the best products and services at the best prices."

3. "Our mission is to provide children and adults with disabilities the opportunity to enhance their quality of life and realize their greatest potential through training, education, support, and therapy."

4. "Our mission is to provide customers of all ages with the highest quality clothing, gear, and accessories to enjoy their time out on the water. We aim to provide excellent customer service and be a trusted resource for all our customer's fishing needs."

5. "Our mission is to provide stylish, affordable clothing for men and women that make them look and feel their best. We believe that when you look good, you feel good - and that's what we're here to help you achieve. From workwear to weekend wear, we've got you covered with clothes that are sure to make you look and feel your best."

Top 5 Tips On How To Write a Compelling Mission Statement For Your Company

Writing a compelling mission statement can be difficult, but it's essential to get it right. A mission statement is the foundation of your company, and it should reflect your values and goals.

Here are a few things to keep in mind while writing your mission statement:

1. Keep it short and to the point.

2. Focus on what the company does and why it exists.

3. Avoid using jargon or buzzwords.

4. Make sure the statement is inspiring and motivating.

5. Be clear about the company's goals and how it plans to achieve them.


A mission statement is a brief description of what your company does, its values, and how it plans to achieve its goals. It's an integral part of your branding and can help you attract customers and employees who share your values. Keep it short, focused, inspiring, and clear about your company's goals.