Published by: Neural Mates

Created: 2022-09-01

Get Your Content to Rank: 8 SEO Tips to Optimize Your Content for Better Rankings

We've all been there, spending countless hours or days trying to produce that perfect piece of content to drive traffic to our site, only to later discover it never ranked well in search engine results.

Creating content that ranks well on Search Engine Result Pages (SERPs) can sometimes feel impossible, but it can be done! This article will provide tips on writing content that will please search engine algorithms and give you your best chance at ranking number 1 in the SERPs.

Focus First On Producing Unique and Compelling Content

Your content must be unique and compelling to rank well on SERPs. This means that Google and other search engines prefer something new or different that other websites don't have, and it should be written in a way that is engaging and interesting to read.

If you're struggling to pick a topic, write about something you're passionate about. This will naturally make writing more enjoyable and, in turn, help you write more interesting content your audience will want to read. High-quality, unique, engaging content also encourages readers to share it with others.

Be engaging and personable in your writing style. Nobody wants to read a dry, boring article - so make sure yours is anything but! Add some personality to your content so readers will enjoy spending time on your site consuming your content. Just stay true to your brand's voice!

Write for your audience first and foremost. This may seem obvious, but it's important to remember that the goal is to create content people want to read and watch - not just stuff that looks good from an SEO perspective.

Yes, keywords and other technicalities are important, but they are secondary concerns, and well-written content should naturally contain relevant keywords. If your content isn't interesting or useful, people won't stick around - and they certainly won't share it with others.

Do Your Research Before Starting

Before writing an article, ensure you have a solid grasp of the topic. This way, you can avoid regurgitating information readily available on other websites. Instead, focus on adding new insights or perspectives not available elsewhere.

Coming up with new insights or perspectives can be challenging, but it's definitely possible. Try discussing the topic with others. You may be surprised by what people who have differing opinions from you have to say about your subject!

You could also look for any new research or data that has come out recently and is relevant to your topic. Discovering new information about a subject may alter your perspective or strengthen your resolve.

One bonus tip you can try is to set up Google Alerts for key terms related to your topic. This way, you'll get notified anytime new content is published on the web that contains those search terms. You can keep your articles fresh by staying up-to-date on the latest news.

Perform Keyword Research

When it comes to keyword research, people typically think of the process of finding keywords that they can use to rank their website in Google's SERPs. However, there is more to keyword research than meets the eye. In fact, understanding how to properly conduct keyword research can be the difference between success and failure in online marketing.

Sprinkle in relevant keywords throughout your content to improve its search engine optimization. By producing quality content optimized for search engines, marketers can increase their visibility online and attract more visitors to their website or blog.

Evaluate your potential keywords based on search volume, competition level, and how relevant they are to your article. Don't force keywords to fit into your content, as it will make it seem unnatural to your readers. If the article has a low search volume or is highly competitive, consider targeting an alternative phrase when possible.

Use Heading Tags Strategically

Besides visually breaking up text, heading tags help organize a web page by breaking up content into sections, making it easier for readers to scan and find the information they are looking for.

Heading tags can improve search engine optimization (SEO). Organizing your content in this way helps search engines digest your content. It tells them what's important and how it's organized. There are six heading tag levels, h1 through h6, with h1 being the most important. Heading tags should be used in order of importance, with h1 being used for the main title of the page and h2-h6 being used for subheadings.

Using relevant keywords in headings can help your website rank higher in search results. However, don't stuff keywords into titles just for SEO - this will make your content difficult to read, and Google may even penalize you.

When using heading tags, remember to:

  • Use them in order of importance (h1-h6)

  • Keep headings short and descriptive

  • Use keyword-rich titles to improve your SEO

Make Sure Your Site is Well-Designed and User-Friendly

Make sure your site is technically sound. This means ensuring that titles, tags, images, descriptions, and fonts are all appropriately optimized. It also means making sure your site loads quickly and doesn't have any broken links.

Optimize your video or image content for fast load times and proper sizing. If you only need a 32x32 pixel icon, don't upload a 128x128 pixel version if possible. It's wasted bandwidth, and your analytics will suffer for it.

Besides image size, the file type is another big one. You can often reduce the file size of a PNG without losing much image quality by converting it to a JPEG or WEBP format. In some cases, we've seen some image files shrink by 90% while maintaining a satisfactory image quality!

When you have dozens of unoptimized images and gifs loading on your page, the extra data that has to get transferred to the user's device could be the difference between a page bounce and a fully scrolled article. Remember that mobile users are increasingly popular and don't always have a perfect internet connection. So, ensure your content is optimized for the best mobile viewing experience.

Although these technical details may not seem significant, they can have an enormous impact on Google's ranking of your site and how visible it is in search results. Google loves lightning-fast page load times. Many developers fail to remember that not everyone has a gigabit internet connection at all times while coding. Don't be that dev! Optimize your content, and test that your user interface is easy to use.

Use Social Media Wisely

Social media signals (such as likes, shares, and comments) tell Google that people are talking about your brand. This tells Google and other search engines your content is worth ranking for.

But beware of spamming social media with too much promotional content, as it could harm your brand's identity. Your audience might find you untrustworthy, desperate, and possibly just trying to scam them.

Here is a list of a few tips for creating better social media content that will encourage your audience to engage with you:

  1. Use Strong Visuals - Make sure your post stands out from the rest, whether it's an eye-catching image or an engaging video.

  2. Write Compelling Copy - Your headlines and captions should be interesting and inviting, prompting people to want to learn more about what you have to say. If you get stuck coming up with creative content, check out our AI generation features to help you write the perfect copy!

  3. Use A Call To Action - Use calls to action sparingly and strategically. Asking people to like, share, or comment on your post can help increase engagement levels significantly.

  4. Be Timely and Relevant - No one wants to see outdated information, so make sure your posts are always up-to-date.

  5. Engage With Your Audience - Respond to comments and questions promptly. Showing that you value your audience's input can go a long way in fostering engagement on your social media channels. And don't ignore constructive criticism!

Analyze and Adjust

Take some time periodically to check your Analytics data and see how well your content performs. Which pieces are getting the most traffic? What keywords are people using to find your site? Use this information to guide future content creation efforts.

Analytics can help you understand which keywords people use to find your content and how they interact with it once they land on your page. This information can be used to improve the quality of your content so that it's more relevant to what people are actually looking for.

Demographic information, such as age, gender, location, etc., can also be used to create better content that appeals to your target audience. By understanding who your audience is and what members of your audience are interested in, you can gain insight into what content is likely to resonate with them and what will get searched for.

Be Patient But Persistent

Patience is key when waiting for your content to rank on search engine result pages, as it may take some time for the search engines to catch up with your latest piece of content. When you submit new content, their algorithms must figure out what your content is about before they know where to place your content. This is especially true when you're starting out and don't have strong domain authority.

When first starting out, search engines may initially miscategorize your content. This generally is corrected quickly, but keep an eye on your analytics to make sure they figure out where to properly place you. If you're concerned, review your content to ensure it isn't the culprit.

Keep in mind that there is also a lot of competition out there. It may take time and effort to reach the top spot, depending on your niche and the keywords you're targeting. If you produce high-quality content that provides value to users, eventually, your efforts will pay off, and your content will rank highly in search results. It's a grind that's well worth it!

If you want Google to index your site faster, consider submitting it for indexing manually using Google Search Console! In the meantime, be persistent in your efforts and continue producing quality content.

Search engines periodically make substantial changes to their algorithms to deliver the most relevant and valuable results. This means rankings can and will fluctuate over time as new, more relevant content is published and rule engines change.

Wrapping Up

There's no magic formula for getting your content to rank highly in search engine results pages, but there are some things you can do to improve your chances.

Focus on producing quality, unique, engaging content. Do your keyword research, write optimized headings, ensure your site is well-designed and user-friendly with fast load times, and leverage social media wisely. Doing all these will help you stand a better chance of ranking high in SERPs.

Need help creating quality, fresh, and engaging content for your site? Check out Neural Mates AI writing features to help 10x your content creation efforts!