Published by: Neural Mates
Content marketing has become a significant part of the digital marketing strategy. The rise of social media platforms such as Facebook and Instagram has increased the demand for quality content. As a result, companies are now investing heavily in creating high-quality content to reach their audience. AI-based content creation is a trend in content marketing that leverages artificial intelligence (AI) to generate articles, blogs, social media posts, images, videos, and other content. AI-based content creation involves using deep learning models, machine learning, neural networks, and natural language processing techniques to mimic human thinking processes. Companies and research labs have been developing AI technology for years. However, it has only recently become affordable and accessible enough to be commercialized. Thanks to companies like Open AI, co-founded by Elon Musk, developers now have access to powerful AI-driven tools like GPT-3 and DALL-E 2.0 to create AI-powered applications!
Marketers, copywriters, and other content creators spend countless hours each week researching, writing, and editing content for their businesses. According to Reddit and Quora users, the average writer claims it takes them between roughly 4 and 8 hours to write a quality 1500-2000 word article. Hiring a freelance writer to produce that could cost anywhere from $0.05 (USD) up to $1.50 per word!
AI-powered content generation platforms can generate blogs, social media posts, product descriptions, and other marketing copy quickly and efficiently. They can even generate full-blown unique stories! The competition for ranking in Google's top 10 search results is becoming increasingly difficult. Therefore, regularly creating and posting new content is increasingly vital for staying relevant, promoting brand awareness, and maximizing organic traffic.
Artificial intelligence helps writers and small businesses cut costs and time spent producing content. Platforms, like Neural Mates, leverage AI to help you overcome writer's block and publish content in less time. If you're trying to build an online presence for a business or blog, producing high-quality content quickly and efficiently is critical for success.
An AI writing software uses deep machine learning algorithms that take some initial input and generate text. AI writers can target specific keywords and follow Google's Algorithms to help produce content that boosts search ranking results.
For example, Neural Mates leverages OpenAI's GPT-3, the third generation Generative Pre-Trained Transformer, to generate quality machine-generated text output. GPT-3 is a neural network machine learning model trained using over 175 billion machine learning parameters from the internet and takes minimal input to create large volumes of output.
Thankfully you don't need to know or understand the inner workings of GPT-3, machine learning, or neural networks to take advantage of artificial intelligence. Developers have abstracted the complexity of AI into user-friendly software like Neural Mates to help you benefit from this up-and-coming technology!
No, at least not any time soon. Think of AI as a tool to assist you with what you do best. A friend you can rely on to overcome writer's block, fix grammatical errors, and push out content faster.
While AI writers can generate full blog articles, they are still not perfect. It's not uncommon for an AI writer to produce results that require a human to polish and provide clarity, especially regarding more complex or technical topics.
Rather than fearing an AI takeover, think of it as your writing assistant that helps you in your daily efforts as a writer. Learn how AI writing works and how your business can take advantage of it to stay ahead of your competitors, and don't fear the AI takeover. For now, AI is just another tool in a writer's toolbag.
Whether you're using AI to generate content fully, gather ideas, suggestions, sample text, or edit suggestions, both AI-writers, and AI-writing assistants function similarly. They require some input, which is then run against complex algorithms that produce some output. Typically the more detailed the input is, the more desirable the outcome is.
Developers have made using AI to produce content relatively simple. For example, Neural Mates uses multiple prompts to gather input from the user and then hands it to the AI with some special parameters. The AI then takes the provided input and runs it through complex algorithms that improve the quality of the content, and that output is returned to the user.
AI has come a long way in recent years and is taking over the marketing industry, but it's not replacing your job. Adding AI to your writer tool belt will help you produce quality content faster and take your business and marketing skills to the next level.