Published by: Neural Mates

Created: 2022-08-25

What Is GPT-3 and How Your Business Can Benefit From It

A Brief History and How GPT-3 Works


Content plays a significant role in marketing today. Routinely creating unique content is a must for marketing your product or services online. With the relentless pursuit of producing relevant content and without the right tools, it can be challenging to keep up with your competitors.

Thankfully the robots are here to help! Artificial intelligence (AI) is changing the landscape for content creation. From process optimization to automating repetitive tasks, AI will impact the way we work.

What Is GPT-3? A Brief History and How GPT-3 Works

GPT-3, or the third generation Generative Pre-trained Transformer, is a popular AI model created by OpenAI, a San Francisco-based artificial intelligence research laboratory, that has the potential to revolutionize how we create content. GPT-3 is the third-generation language prediction model in the GPT-n series (the successor to GPT-2). It uses deep learning to produce text comparable to that written by a human. GPT-3 is designed to be more human-like in its reasoning and abilities and can learn from a broader range of data than previous generations.

GPT-3 is also more capable of completing currently difficult or impossible tasks for computers, such as understanding natural language and providing more accurate translations. GPT-3 has the potential to be more efficient than current AI platforms, meaning that it could offer significant benefits for companies. GPT-3 consumed about 800GB of data during its training, which equates to over 175 billion parameters! The language model uses "generative pretraining" to predict the next token in the sequence. This breakthrough in generative pretraining has eliminated the need for human supervision and hand-labeling.

GPT-3's language prediction model has a capacity ten times larger than the next biggest natural language processor, Microsoft's Turing NLG, making GPT-3 the largest language model to date. GPT-n models leverage transformer-based deep learning neural network architecture to process, organize, mine, connect and contrast textual input and answer questions. The input fed to GPT-3 consists primarily of data found by crawling the internet, but it has also devoured other texts, such as complete books, Wikipedia articles, and WebText2 data.

So What Can You Do With GPT-3?

Training an AI model involves feeding training data to machine learning algorithms that identify patterns. The training data supplied goes through a labeling process called "Data Annotation," where labels get applied to the data. One example of this labeling process is the reCaptcha verification process often used on web forms.

Since GPT-3 was made available to the public in 2020, individuals and companies have been putting it through its paces to build some amazingly cool things.

Auto-generate Blog Post Ideas Based on Keywords

If you run out of ideas for your next blog post, you can use artificial intelligence to generate ideas based on keywords related to your industry. AI can help you come up with creative blog post ideas by analyzing your desired topics, search terms, reading patterns, and social media interactions within its training data. You can input keywords, keyphrases, or topics to get an idea of what's ranking and what readers are searching for in your industry. The human-readable text output by these natural language learning models can help you find excellent candidates for your next piece of content. AI helps us discover what readers are interested in based on the content they've engaged with in the past.

The quickest way to grasp what GPT-3 is capable of is to see what others have made with it. The following is a small yet diverse list of use cases for GPT-3:

  • Search and Data analysis
  • Code generation using Codex
  • Content Creation
  • Text Generation
  • Chatbots

As you can see from the list above, GPT-3 has a diverse set of use cases and great potential, and developers have only scratched the surface of its capabilities to create unique AI-driven applications!

How AI Helps Content Generation

AI is becoming infinitely more knowledgeable and capable whenever it digests a new piece of data. AI is capable of more than just overcoming the dreaded writer's block. Companies use it to generate content for blogs, ebooks, emails, ad copy, product descriptions, etc.

Thankfully you don't need to fully understand the inner workings of AI to benefit from it. With software like Neural Mates, you can start scaling your content creation and marketing efforts instantly by generating ready-to-use marketing copy in just seconds without knowing anything about AI. Just follow the prompts in the application to tell the AI what you want to create, and let it go to work! It can't get any simpler than that. Click here to see Neural Mates in action!

4 Advantages To Using GPT-3 for Content Generation

"Content is king." You've probably heard this before. The quote came from an essay by Microsoft founder Bill Gates in 1996. Marketers and SEO specialists often use the quote to express the significance of producing high-quality, unique, engaging, and relevant content on the internet for the success of businesses. Artificial intelligence is quickly changing the landscape for digital content marketing strategies. Marketing and advertising agencies and even small businesses around the globe are benefiting greatly from AI-driven tools like Neural Mates.

Are you wondering what AI can do for your business? Check out the following five ways AI can help your business!

Scale Your Content Creation

Leverage the power of AI to create massive amounts of content fast. AI takes seconds to produce eerily human-like content faster than any human could. Instead of outsourcing content creation, give AI a shot!

Content Ideation

Never run out of ideas again. AI can suggest fresh content ideas based on similar content on the web. Don't fall behind your competition in producing content. Use AI to create unique content and stay ahead of the pack.

Writer's Block

Are you tired of getting stuck with a blank screen? You're not alone. Writer's block happens to the best of us. When the blinking cursor strikes, you can turn to AI to pump out that rough draft for you. Tell the AI what to write about, and let the robot write content for you! Say goodbye to the dreaded writer's block!

Better SEO

Because GPT-3 was trained heavily with online content, it can produce promisingly relevant keywords you may not have considered before asking it to write about a topic.

Wrapping Up

GPT-3 has been a fantastic breakthrough in the world of artificial intelligence. Companies worldwide are hard at work leveraging this incredible language model to do some remarkable things. So if you're wondering if AI can benefit your business, the answer is yes. Whether you're a small-time blogger or a marketing firm creating and managing marketing campaigns for multiple brands, you too can benefit from GPT-3.